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E-COMMERCE & HEADLESS
CLIENT: VogueThreads DTC (Paris, France)
VOGUETHREADS: HEADLESS STOREFRONT WITH 99+ CORE WEB VITALS
VogueThreads experienced slow page loads on their legacy Liquid theme. BrosDev built a Next.js 16 Headless Storefront integrated with Shopify Storefront GraphQL API.
CLIENT ORGANIZATIONVogueThreads DTC (Paris, France)
INDUSTRY DOMAINRetail & E-Commerce
// MEASURABLE RESULTS
KEY PERFORMANCE & ROI METRICS
99/100CORE WEB VITALS SCORELighthouse mobile score
+140%MOBILE CONVERSION GAINDirect revenue increase
0.3sPAGE LOAD TIMESub-second edge rendering
-28%CART ABANDONMENT DROPReduced friction at checkout
// THE CHALLENGE & PROBLEM STATEMENT
BUSINESS & TECHNICAL BOTTLENECKS
Slow mobile page load speeds caused high bounce rates and cart abandonment during international marketing campaigns.
// THE BROSDEV APPROACH & ARCHITECTURE
ENGINEERING SOLUTION & SYSTEM DESIGN
We engineered a Headless Next.js storefront using Tailwind CSS, edge-cached GraphQL queries, and instant optimistic cart updates.
ARCHITECTURE SPECIFICATION:Headless Composable architecture deploying Next.js on Vercel edge servers connected to Shopify Plus GraphQL APIs.
// TECHNOLOGIES & TOOLS UTILIZED
Next.jsReactShopify Storefront APITailwind CSSGraphQLVercel
"Our mobile conversion rate surged 140% after launch. The site speed is blazingly fast."
— Jean-Pierre Laurent, Head of Digital at VogueThreads